Privacy Policy

Effective Date: 26 April 2025

1. Introduction

Welcome to MarkEllis.Online (“we”, “us”, or “our”). We are committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, store, and share your information when you use our website [markellis.online] (“Site”), purchase our information products, or interact with our services.

Our website is accessible to users worldwide. By using our Site, you acknowledge that your information may be processed in the United Kingdom and other countries, regardless of your location.

2. What Information We Collect

We may collect and process the following types of personal data:

• Contact Information: such as your name and email address when you sign up, make a purchase, or contact us.

• Payment Information: processed securely by our third-party payment processors (such as Stripe); we do not store your full payment card details.

• Usage Data: including IP address, browser type, device information, and browsing activity, collected via cookies and tracking technologies (e.g., Facebook Pixel and Conversion API).

• Purchase History: details of products you have purchased from us.

3. How We Use Your Information

We use your information to:

• Provide and deliver our products and services.

• Process your orders and payments.

• Communicate with you about your account, purchases, and updates.

• Send you marketing emails (with your consent, which you can withdraw at any time).

• Analyse website usage and improve our services.

• Track conversions and optimise our advertising campaigns using Facebook Pixel and Conversion API.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity: to fulfil our contract with you (e.g., to deliver products you purchase).

• Consent: for marketing communications and certain cookies/tracking technologies.

• Legitimate interests: to improve our services and advertising effectiveness.

• Legal obligations: to comply with applicable laws and regulations.

If you are located outside the United Kingdom, we will process your data in accordance with applicable local laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA).

5. How We Share Your Information

We may share your data with:

• Service Providers: such as Systeme.io (for customer management and email delivery) and third-party payment processors (such as Stripe) for payment processing.

• Advertising Partners: such as Facebook, via Facebook Pixel and Conversion API, to measure and optimise our advertising.

• Legal Authorities: if required by law or to protect our rights.

We do not sell your personal data to third parties.

6. International Transfers

Your data may be transferred to and stored in countries outside your country of residence, including the United Kingdom, the European Economic Area (EEA), and the United States. These countries may have different data protection laws than your own. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other legally recognised mechanisms, to protect your information.

7. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.

• Request correction or deletion of your data.

• Object to or restrict our processing of your data.

• Withdraw consent at any time (for marketing or cookies).

• Lodge a complaint with your local data protection authority or the UK Information Commissioner’s Office (ICO).

To exercise your rights, please contact us at itscrushermarketing@gmail.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies (including Facebook Pixel and Conversion API) to collect usage data, track conversions, and improve our advertising. You can manage your cookie preferences via our cookie banner or your browser settings.

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

11. Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such information, please contact us so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website.

13. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

Mark Ellis, 69 Spencer Avenue, Coventry CV5 6NQ UK or itscrushermarketing@gmail.com